Car and revenue driver: Revisiting Apple’s auto plans

With just about three months left in 2020, it seems increasingly unlikely that Apple will release a car this year, as pundits suggested five years ago would happen.

Even then it was obvious Apple wasn’t going to be shipping cars in five years. But one of the Macalope’s favorite tropes of that era was the idea that cars were some form of dark magic that would be impossible to recreate. So what Apple needed to do is buy an established car maker because only they knew how to do make cars, since it apparently involved a lot of spells and incantations to Ba’al in lost tongues or something. Apple, the wisdom of the time said, should buy someone like, say, Tesla. Only then could it produce karrrrz.

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