Sorry, there aren’t any secrets embedded in Apple’s iPhone event invite—or are there?

As the dawn of another Apple iPhone event draws near, two things are certain: We’ll get a last-minute leak that reveals everything and Apple’s invitation design doesn’t hold a single clue as to what’s coming.

Every year it’s the same thing. We all analyze and try to guess what the design means and why Apple chose the specific shapes, colors, and patterns that it did, and every year Apple proves us wrong. We can try our best to shoehorn the things we see into the things we think are coming, but I can tell you right now you’ll be wrong.

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