Apple’s new iPhone pricing seems purposefully designed to be as confusing as possible

In case you missed it, Apple has four new iPhone 12s to sell you. But the lineup is even more confusing and treacherous than the addition of a single extra model.

Let’s start with the iPhone 12 and iPhone 12 mini. Compared to the iPhone 11, you get a new smaller option, 5G, better cameras, and a thinner design, with pricing that’s pretty much in line with last year.

Here are the prices with a “customer discount” through Verizon and AT&T, which require a $30 activation fee, so you’re not actually saving anything:

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