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Outside of excited Apple executives, no one thought much of Apple TV Plus. Even with $6 billion allocated for content and a roster of talent that included J.J. Abrams, Reese Witherspoon, and Oprah Winfrey, little on Apple TV Plus shined at launch. With the exception of The Morning Show, Apple TV Plus barely managed to enter the conversation, while other new entrants like Disney Plus soared right out the gate.
But streaming isn’t a sprint; it’s a marathon. The anniversary of Apple TV Plus arrives with the platform getting better each month, but it’s still not where Apple needs it to be.
It’s impossible to ignore the most obvious flailing that Apple TV Plus is facing: there’s no back catalog to keep people around once they’ve finished…