“The Fusion of Cultures: How Anita Blends Her Roots With Modern Funk Music”


It may be surprising to individuals not familiar with Brazilian culture that the innovative pop artist Anitta initially launched her career as an MC in the genre of baile funk. Originating from the suburbs of Rio de Janeiro, MC Anitta gained recognition by performing at public court parties where powerful sound systems produced intense beats and rhythms throughout the night, embodying the essence of traditional baile funk music. Her latest album, Funk Generation, pays homage to these early experiences while also serving as a platform for Anitta to explore the global influences shaping contemporary baile funk. Despite her aspirations, achieving this objective is not always guaranteed.

In order to manifest her artistic vision for baile funk, the artist has enlisted the talents of Tropaz, a duo known for their unique synthesis of contemporary European and American musical influences with the authentic essence of baile funk. Furthermore, Brabo Music’s innovative approach involves incorporating cutting-edge samples and playful cartoon noises into the vibrant sounds of Brazilian funk. Renowned music producer Marcio Arantes is responsible for overseeing the organization and evolution of this collective, working closely with DJ Gabriel do Borel, a key figure in Rio’s vibrant music scene. Notably, DJ Gabriel’s loops and samples have been prominently featured on albums such as Rosalía’s Motomami. Anitta’s contribution to the album truly shines when she showcases baile funk in its purest and most uninhibited form.

The genre of baile funk in Brazil has achieved great popularity due to its unique qualities. When done well, baile funk combines aggressive drum beats with either melodic or forceful vocals. Anitta’s various musical experiments have been successful, such as the fusion of EDM build-ups with the powerful kicks of automotivo in Savage Funk and the exploration of tamborzão beats in JogaPaLua. In Cria de Favela, the drums set a solid foundation while Anitta seamlessly transitions between singing and delivering rap verses.

Aloud. The unconventional and innovative track Sabana stands out as a highlight on the album, drawing inspiration from the unique funk style of Minas Gerais, a Brazilian state known for its melancholic music. Anitta expands her musical collaborations beyond Brazil, delving into Latin American and Spanish-language genres with great success. This diverse approach is particularly noteworthy for a Brazilian artist who has been making her mark in the Latin music scene for years, as evidenced by her previous album, Versions of Me. In the dynamic fusion of reggaeton and funk in Double Team, Anitta showcases her versatility by teaming up with Spanish artist Bad Gyal and Puerto Rican rapper Brray, seamlessly blending various Latin American sounds into her music.

Anitta showcases her versatility with dembowsera influences, delivering impressive rapping ss in English on the track Grip. Transitioning back to singing, she enhances the energetic melodies in the BPM funk song Ahi, featuring Sam Smith. The album excels when Anitta takes creative risks, experimenting with intricate beats and incorporating catchy lyrics over unconventional samples. However, certain tracks such as Meme and Love in Common struggle to fully engage listeners despite their baile funk influences, hinting at potential popularity in future summer playlists. In contrast, Mil Veces lacks the impact of a typical reggaeton hit, resulting in a somewhat disappointing conclusion to the album’s overall vibrancy.

The project Funk Generation, initially perceived as a significant force in the global pop music scene akin to Rosalía’s impact on flamenco with El Mal Querer, ultimately falls short. Anitta’s foray into baile funk appears somewhat tentative in comparison to the genre’s vast landscape. While it is commendable to see efforts aimed at elevating baile funk’s presence on the international stage, expectations for Anitta as a pioneering Brazilian pop artist may be rightfully higher.

What we can learn

Overall, Anitta’s latest album showcases her versatility as an artist, blending elements of funk, baile funk, and reggaeton to create a dynamic and engaging listening experience. While some tracks may fall short in fully capturing listeners’ attention, the standout moments in Ahi demonstrate Anitta’s willingness to take risks and push boundaries in her music. With infectious melodies and innovative production, Anitta proves once again why she is a force to be reckoned with in the Latin music scene. Fans can look forward to hearing more of her signature style in future summer playlists.


Hakan Author

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